BofA Institute Reports Slowing Card Spending Growth and Challenges K-Shaped Narrative

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For the week ending September 12, total card spending compiled by the BofA Institute rose 5.8% year-on-year, cooling from the previous 7.8% gain. This deceleration aligns with the cooling of nominal expenditure growth as post-reopening momentum and pricing impacts fade. Notably, the institution pushed back against the prevailing K-shaped spending narrative, suggesting that divergence between income brackets is becoming a stale framework. In sovereign debt markets, Spain auctioned EUR 5.74 billion in Bono securities across 2032, 2034, and 2036 maturities, outperforming the expected range of EUR 5-6 billion. Meanwhile, Chinese Commerce Minister Wang held a video conference with EU Trade Commissioner Sefcovic to address bilateral economic and trade concerns.

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According to the BofA Institute, total card spending as of September 12 increased by 5.8% year-over-year, slowing down from the previous 7.8%. This suggests that the post-pandemic base effect and price increase effects are gradually dissipating. Furthermore, the narrative of K-shaped consumption polarization is weakening, drawing attention to its impact on related consumer goods and discretionary sectors.

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The slowdown in card spending growth aligns with the trend of slowing nominal consumption, implying that real consumption—excluding inflation and price effects—is weaker than the headline figures. The analysis that the consumption gap between low-income and high-income groups is narrowing provides mixed signals for the earnings outlook of staple and discretionary consumer goods companies.

Key points to watch are whether upcoming official retail sales figures and the PCE price index confirm this trend of consumption slowdown and easing polarization. Depending on whether real consumption recovers, stock price volatility for related equities could increase, requiring continuous monitoring of major banks' consumer data panels.

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