Salesforce: Its Biggest AI Threat Just Became Its Partner

Yahoo Finance ·

Last week, Salesforce ( CRM -1.30% ) reported strong second-quarter results, but the bigger story was a deal that makes Anthropic 's Claude the default reasoning engine inside Salesforce's products. Claude runs in Agentforce, Slack, and Slack's coding product, so Salesforce customers get a frontier model without ever leaving its ecosystem. The stock had its best day since 2020, jumping nearly 23% on the news. In short, it seems the bearish thesis that large language models would erode Salesforce's competitive moat is beginning to fade. CEO Marc Benioff addressed it, stating, "This is not the SaaSpocalypse." The deal with Anthropic does two things for Salesforce. First, it removes a near-term risk by bringing a potential rival into the fold. "We're huge Salesforce customers," Anthropic CEO Dario Amodei confirmed. "We're not interested in destroying anyone." Second, it strengthens the company's primary path to monetizing AI. Salesforce's premium editions cost 60% to 80% more per seat, and the new AI features are only available with premium subscriptions.

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