Apple Receives Bold Price Target Raise to $380 at Evercore on Robust iPhone Demand

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Apple is capturing renewed market attention as Evercore ISI raises its price target on the tech giant to $380 from $365, maintaining an Outperform rating. The adjustment follows a recent survey of nearly 4,000 U.S. consumers, which revealed that 53% plan to purchase either the iPhone 18 Pro or Pro Max. Notably, the Pro Max variant accounted for 32% of buying intentions, up from 29% previously. Replacement demand is also accelerating, with 67% pointing to device aging as a primary motive for an upgrade, compared to 48% a year ago. Furthermore, Evercore projects that average selling prices could climb by roughly 28% as buyers lean toward premium configurations and higher storage tiers. Growing enthusiasm was likewise recorded for the Apple Watch and AirPods, alongside a 14% interest rate in the anticipated foldable iPhone Duo.

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Evercore ISI has raised its price target for Apple (AAPL) from $365 to $380, based on recent consumer survey results. 53% of survey respondents expressed intent to purchase the iPhone 18 Pro and Pro Max, with preference for the Pro Max specifically increasing to 32%. Additionally, an upgrade cycle driven by device aging is arriving, and the average selling price (ASP) is expected to rise by about 28%, raising expectations for improved financial performance.

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According to the Evercore ISI survey, 67% of US consumers cited the aging of their existing iPhones as the reason for upgrading, a significant increase compared to the previous year. As preference for high-end models like the Pro and Pro Max increases and the selection of larger capacity options grows, the average selling price (ASP) per unit will rise by about 28%, directly driving Apple's revenue and net income growth.

The bull case is achieving better-than-expected earnings through strong initial demand for new product launches and an improved sales mix centered on high-end models, while the bear case is a slowdown in high-end smartphone replacement demand due to macroeconomic deterioration. Investors should monitor future sales volume and ASP trends.

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