Warren Buffett's GM Investment Mistake Offers Valuable Lessons

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Warren Buffett famously advised General Motors CEO Mary Barra to prioritize long-term growth over quarterly earnings, yet Berkshire Hathaway exited its position before the stock surged. Berkshire began accumulating GM shares in Q1 2012 at about $25 each, scaling up to 80 million shares by 2020. However, the conglomerate sold its remaining 22 million shares in the third quarter of 2023. Following a brief slump driven by slow electric vehicle demand and a historic United Auto Workers strike in September 2023, GM shares more than tripled to roughly $84. Barra successfully restructured the automaker through cost cuts and massive share buybacks, including programs in June 2024, February 2025, and January 2026. This multi-year saga reminds everyday investors to remain patient during turbulent times, avoid emotional selling, and focus on fundamental business value rather than short-term market noise.

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Following Berkshire Hathaway's complete liquidation of its remaining 22 million shares of General Motors (GM) in the third quarter of 2023, GM's stock price surged over three times from its low, reaching approximately $84. At the time, GM faced negative factors such as slowing electric vehicle demand and the United Auto Workers (UAW) strike, but proved its value through restructuring and massive share buybacks. Investors should learn the importance of long-term value investing that is unswayed by short-term bad news and avoiding emotional selling.

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Berkshire Hathaway's failure to time its GM stock sale and its low-price disposal were caused by emotional reactions to short-term earnings pressure and union strikes. Afterward, fundamental improvements drove the stock price rise as GM rebounded through aggressive share buybacks and profitability-focused management.

The bullish scenario is that GM continues to rise through share buybacks and improved profitability in internal combustion engines and electric vehicles, while the bearish scenario is a sharp drop in auto demand due to a macroeconomic recession. Investors should monitor the company's long-term value indicators and management's capital allocation strategy.

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