Amazon to Hike Most GPU Reservation Rates by at Least 15% on October 7

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Amazon Web Services is set to increase most reserved Nvidia GPU pricing by 15% or more beginning October 7, marking its third Capacity Blocks adjustment of 2026. A reported $8 billion chip agreement indicates that Amazon is also reevaluating its approach to financing artificial intelligence hardware. The ultimate test for the cloud giant is whether its 39.3% operating margin can remain resilient as depreciation expenses climb by roughly 30% annually.

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Amazon Web Services (AWS) has decided to raise the prices of most reserved NVIDIA GPUs by over 15% starting October 7. This marks the third capacity block price hike in 2026, indicating a rethinking of AI hardware financing alongside an $8 billion chip deal. Amid depreciation accelerating at about 30% annually, whether AWS can maintain its 39.3% margin is a key point to watch.

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This price hike of over 15% for reserved GPUs is a strategy to defend margins by passing the soaring costs of AI infrastructure building and depreciation burdens onto clients. As the price increase raises cloud service usage costs, the market's evaluation of big tech companies' AI-related spending efficiency is expected to become stricter.

Attention should be paid to whether the price hike will lead to improved profitability and act positively on the stock price, or cause customer churn and act as a negative factor. AWS's future operating margin changes and competitors' pricing policy responses should be monitored as key indicators.

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