Evercore ISI Bullish iPhone Survey Confronts Pre-Order Reality Check
Yahoo Finance ·
Evercore ISI reported robust consumer upgrade intentions for the iPhone 18, prompting the firm to lift its Apple price target from $365 to $380 with an Outperform rating. Nearly 4,000 surveyed consumers showed a 61 percent purchase intent, alongside a surging average selling price projection of $1,374. However, initial pre-order metrics introduced contrasting signals. JP Morgan tracking revealed shorter early delivery lead times compared to last year, particularly in China, though those gaps quickly narrowed as global wait times for Pro and Pro Max models expanded. Meanwhile, institutional ownership remained steady, moving slightly from 170 funds in the first quarter of 2026 to 169 funds in the second quarter of 2026, while short interest hovered at 0.80 percent of the float.
AI 시장 분석
A divergence between Evercore ISI's optimistic consumer survey and actual iPhone 18 pre-order data is drawing market attention. Evercore raised its price target to 380 USD, projecting a 28 percent increase in Average Selling Price (ASP) to 1,374 USD. However, JPMorgan's initial delivery wait time data showed mixed demand, exerting 2.7 billion USD in pressure on the stock price.
상승 영향
- Smartphones — Evercore's survey showed 61 percent of consumers intend to buy an iPhone this year, with ASP expected to rise 28 percent to 1,374 USD, raising expectations for Apple's profitability improvement.
하락 영향
- Stock Market — Initial pre-order data for the iPhone 18 showed mixed trends, exerting 2.7 billion USD in pressure on Apple's stock and dampening short-term investor sentiment.
DYAX 전담 분석
A mismatch has occurred between the strong upgrade intentions shown in consumer surveys and the actual initial pre-order delivery wait times surrounding the launch of Apple's iPhone 18. While the initially short wait times were found to be due to front-loaded supply, investors remain cautious about whether actual demand will meet expectations.
In the bullish scenario, product mix improvements centered on high-end Pro models and rising ASP drive earnings. In the bearish scenario, lukewarm initial demand could trigger additional downward pressure on the stock price. Global lead time data and actual sales volumes must be closely monitored.
AI가 생성한 분석으로 투자 자문이 아닙니다.
DYAX Investor Sentiment
Bullish (Long) 34% · Bearish (Short) 66%
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