Bernstein Says Online Aggregators Justified in Blocking External AI Agents

Yahoo Finance ·

According to Bernstein analysts, major online aggregators like Amazon.com Inc, Uber Technologies Inc, and DoorDash Inc are currently justified in blocking external artificial intelligence agents to safeguard their business models from disruption. In an October 23 research note, experts noted that while dominant platforms have little incentive to fast-track competing AI services, Amazon has already restricted third-party agents in favor of its Alexa ecosystem, and firms like JPMorgan and Charles Schwab have cited liability risks. Conversely, Meta Platforms Inc's Muse AI assistant demonstrated strong traction, hitting 2.5 million daily active users in North America within six weeks. Although established players with proprietary inventory can temporarily delay integration, analysts warn that such defensive blocking may prove unsustainable if consumer demand for agentic commerce continues to accelerate.

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According to Burns, online aggregators like Amazon, Uber, and DoorDash are blocking external AI agents to protect their business models. While this allows major platforms to maintain customer touchpoints and focus on developing their own AI, others like Meta's Muse AI are growing rapidly in shopping and travel transactions. Investors should closely monitor how the speed of platforms' transition to proprietary AI and their stance on external agents impact stock prices.

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The blocking of external AI agents defends existing platforms' exclusive customer relationships and fee revenue structures, but could pose risks in the long run depending on shifting consumer preferences. Notably, Meta's Muse AI reaching 2.5 million daily active users in North America within six weeks of launch, with average purchase values exceeding $200, suggests a structural shift in platform business.

The bullish scenario is that major platforms successfully build proprietary AI ecosystems and maintain high profit margins, while the bearish scenario is that the proliferation of independent AI agents causes a sharp decline in platforms' brokerage fee revenues. Future consumer engagement metrics and partnership announcements from major platforms must be watched closely.

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