Pixalate Rolls Out OpenEPG DB 1.0 and Pre-Bid API for CTV Programmatic Advertising
Yahoo Finance ·
London, Sept. 21, 2026 — Global ad fraud prevention and privacy compliance platform Pixalate has officially launched OpenEPG DB 1.0 alongside its Pre-Bid API. The newly released system maps over 580,000 shows across more than 13,900 FAST and linear streaming channels, including major platforms like Tubi, Samsung TV Plus, and The Roku Channel, without requiring publisher opt-in or SDK integration. Operating across 6,192 streaming applications on nine U.S. operating systems, the technology translates standard OpenRTB 2.6 bid requests in real time to deliver content-level visibility. Jalal Nasir, CEO of Pixalate, noted that this advancement brings transparency to open programmatic CTV environments. The solution is currently accessible in private beta for demand-side platforms, supply-side platforms, and exchanges, with analytics dashboards also available.
AI 시장 분석
Pixalate has launched OpenEPG DB 1.0, mapping over 580,000 TV programs, along with a pre-bid API. This solution enables real-time, program-level CTV ad targeting without requiring publisher prior consent or SDK integration. Investors expect this to enhance transparency and data accuracy in the CTV advertising ecosystem, improving ad efficiency for related platforms.
상승 영향
- Ad Tech — The adoption of Pixalate's Pre-Bid API improves targeting accuracy and transparency in CTV programmatic ads, expected to boost earnings for related tech companies.
DYAX 전담 분석
Pixalate's new API release significantly boosts ad targeting precision by matching over 13,900 channels and 580,000+ programs in real-time, moving beyond the traditional bundle-ID-level tracking in the CTV ad market. This is likely to improve profitability for programmatic ad tech companies such as DSPs and SSPs.
The bullish scenario involves a surge in transaction volumes for digital advertising and CTV platforms driven by increased ad efficiency, while the bearish scenario centers on potential data accuracy issues or privacy-related regulatory risks. Key metrics to watch are the number of companies adopting the API and the growth rate of FAST channel ad revenue.
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