DAZN to Acquire EverPass Media to Accelerate U.S. Expansion and Commercial Growth

Yahoo Finance ·

Global sports entertainment platform DAZN has announced an agreement to acquire EverPass Media, marking a significant step in accelerating its U.S. expansion and launching DAZN for Business globally. Founded in 2023, EverPass holds the exclusive commercial distribution rights for NFL Sunday Ticket and partners with major platforms including Apple, Netflix, Peacock, and Paramount. Following the acquisition, EverPass will rebrand to DAZN for Business, with its technology forming the foundation for DAZN's next-generation commercial distribution platform. EverPass CEO Alex Kaplan will continue leading the operation while taking on an expanded role at DAZN. Additionally, RedBird Capital Partners, 32 Equity, and TKO Group Holdings will become shareholders in DAZN. Current customers will experience no service interruptions, ensuring a seamless transition as DAZN integrates its premium content with EverPass's U.S. technological capabilities.

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Sports entertainment platform DAZN is accelerating its entry into the US market and strengthening its commercial distribution platform by acquiring EverPass Media. Through this acquisition, DAZN is officially launching 'DAZN for Business' worldwide for commercial facilities such as bars and restaurants, securing premium sports content including NFL Sunday Ticket. RedBird Capital Partners, TKO Group Holdings, and the NFL's 32 Equity are joining as DAZN shareholders. Investors should pay attention to the potential restructuring of the media and sports streaming market and the synergy effects of related companies.

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DAZN's acquisition of EverPass Media is expected to maximize the platform's influence in the US commercial sports streaming market and drive revenue diversification. Securing premium content, including the exclusive commercial distribution rights for NFL Sunday Ticket, directly connects to expanding the subscriber base and increasing advertising revenue.

The bullish scenario is that a surge in subscription rates among US commercial venues and platform integration synergies lead to improved earnings, while the bearish scenario is margin pressure from increased integration costs and intensified competition. Key metrics to watch include the number of US commercial subscribers and the earnings contributions of major partner companies.

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