Ricardo Domínguez's Entre Cajas Academy, After Training 5,000 Entrepreneurs, is Building KILTA for Amazon Sellers

Yahoo Finance ·

Entre Cajas Academy, the Spanish-language business school founded in July 2023 by e-commerce operator Ricardo Domínguez, has trained more than 5,000 entrepreneurs across over 35 countries. The Miami-based operation is now expanding from education into software by developing KILTA, a tool designed to help Amazon sellers manage inventory, repricing, and daily operations. This strategic move aligns with a broader transformation in the e-commerce sector. According to Marketplace Pulse, new seller registrations on Amazon dropped to a decade low of roughly 165,000 in 2025, and active sellers decreased from about 2.4 million in 2021 to around 1.65 million. Despite this contraction, sellers generating over a million dollars annually grew to more than 100,000 from about 60,000 in 2021. Domínguez views this trend not as a market slowdown, but as a maturation phase favoring disciplined operations. With Latin American e-commerce expanding at double digits and Amazon maintaining over 40% of U.S. online retail, Entre Cajas aims to support professionalized sellers through both comprehensive training and automated software solutions.

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Ricardo Domínguez's Entre Cajas Academy, after training over 5,000 entrepreneurs across 35 countries, announced the development of KILTA, a software tool for Amazon sellers. Although new Amazon seller registrations dropped to 165,000 in 2025, hitting a 10-year low, sellers generating over $1 million in annual revenue surpassed 100,000. This indicates growing demand for sophisticated inventory management and operational software tailored for large-scale sellers as the market matures.

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While the number of active sellers on the Amazon platform decreased from approximately 2.4 million in 2021 to 1.65 million, the remaining sellers are scaling up and professionalizing, expanding profit improvement opportunities for related software and infrastructure companies. Amazon (AMZN) showed a positive response with a 1.94% stock price increase, and attention is focused on whether the advanced seller ecosystem will contribute to sustaining Gross Merchandise Value (GMV).

The bullish scenario is where the adoption of specialized B2B solutions like KILTA maximizes the operational efficiency of top Amazon sellers, leading to a simultaneous increase in the platform's total transaction volume and commission revenues. The bearish scenario is where a prolonged sharp decline in new seller influx dampens the platform ecosystem's vitality and software tool demand falls short of expectations, with key metrics being Amazon's revenue per active seller and new seller registration trends.

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