Could Nike Stock Plummet to $23? Analyzing Bear, Base, and Bull Scenarios

Yahoo Finance ·

Iconic sportswear giant Nike is navigating a protracted turnaround effort that, despite early signs of wholesale recovery, continues to face headwinds in Greater China and the Converse brand. Wall Street sentiment remains cautious; according to CNN data, among 41 analysts covering the equity, 32% advocate a buy, 61% suggest a hold, and 7% recommend a sell. Notably, the most pessimistic 12-month target stands at $23 per share. Measured against the September 11 closing price of $36.80, this implies an additional potential downside of 37.5%. Key catalysts for such a bearish trajectory include persistent regional weaknesses. During fiscal 2026, Greater China revenue slumped 11% year-over-year to $5.8 billion, while Converse sales plummeted 31% to $1.2 billion, exacerbating operational hurdles for the sneaker manufacturer.

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Concerns over Nike's stock decline are growing due to delayed turnaround efforts and sharp drops in sales within Greater China and the Converse brand. Particularly, Greater China sales fell 11% to $580 million, and Converse sales plunged 31% to $1.2 billion, dampening investor sentiment. Amid cautious evaluations by analysts, the possibility of a drop to a low target price of $23 has also been raised.

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While Nike is showing signs of recovery in wholesale revenue, sluggishness in its core market of China and its subsidiary Converse is holding back earnings growth. Among 41 analysts, 61% maintain a hold rating, closely monitoring the future turnaround speed.

In the bullish scenario, restructuring effects and a rebound in wholesale channels could accelerate, leading to expected stock recovery. However, in the bearish scenario, prolonged demand contraction in Greater China poses a risk of falling to the lowest target price of $23. Key monitoring points ahead are quarterly regional sales growth rates and inventory levels.

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DYAX Investor Sentiment

Bullish (Long) 42% · Bearish (Short) 58%

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