Apple's iPhone Duo Event Should Put the Bears to Rest

Yahoo Finance ·

On September 13, 2026, Executive Editor Brian Sozzi argued that persistent pessimism surrounding Apple should finally come to an end following a wave of hardware announcements. New Apple CEO John Ternus introduced the company's inaugural foldable smartphone, the iPhone Duo. Featuring a book-like passport design, the device transitions from a 5.4-inch front screen to a sprawling 7.6-inch main display. Pricing starts at $1,999, with premium configurations exceeding $3,100. Goldman Sachs analyst Michael Ng noted that the new foldable form factor and A20-series chips will sustain strong device demand. Furthermore, upgraded AirPods with 50 percent more noise cancellation, enhanced iPhone 18 Pro battery life, and a conversational-summary Apple Watch reinforce the tech giant's innovative edge. Even if the Duo remains a niche offering, it signals robust sales potential and paints a bullish picture for the stock over the coming year.

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Apple unveiled its first foldable smartphone, the iPhone Duo, under the new CEO John Ternus, dispelling market concerns. The iPhone Duo features a 5.4-inch front display and a 7.6-inch internal screen, with a starting price set at $1,999. This innovative new product launch is expected to drive strong future device demand and contribute to Apple's earnings growth.

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The iPhone Duo alongside upgraded AirPods and Apple Watch unveiled by Apple are establishing a causal relationship that silences prior criticisms of a lack of innovation and stimulates premium demand. In particular, the high-end pricing policy starting at $1,999 acts as a direct positive factor for profitability improvement.

In the bull scenario, the success of the new products will accelerate replacement cycles, leading to higher revenue and stock prices, while in the bear scenario, there is a risk of being limited to a niche market due to high price points. Investors should monitor quarterly shipment volumes and average selling price (ASP) metrics in the future.

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DYAX Investor Sentiment

Bullish (Long) 48% · Bearish (Short) 52%

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