Google Just Won the Right to Keep Its Ad Tech Tools. They Live in the One Business It Has That Is Shrinking.
Yahoo Finance ·
But the ad tech Google just won the right to keep sits in the one piece of Alphabet that is already shrinking. Revenue in the company's Google Network business, where the contested products live, has fallen for three straight years. And it slipped again in the second quarter while every other revenue line at the company grew. In other words, Alphabet spent years of legal effort defending what is arguably its least important business. That context matters, I think, before assuming this week's ruling changes much for shareholders.
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