Global AI MarTech Market Projected to Reach $74.3B by 2031
Yahoo Finance ·
The worldwide artificial intelligence marketing technology sector is projected to expand significantly from USD 28.00 billion in 2025 to USD 74.30 billion by 2031, achieving a compound annual growth rate of 17.66 percent. This upward trajectory is propelled by agentic AI, platform consolidation, and privacy-first personalization. In 2025, software represented approximately 73 percent of the market share, while hybrid deployment is anticipated to witness the most rapid expansion moving forward. Retail and e-commerce currently lead among all vertical industries. Geographically, North America captured about 40 percent of the market in 2025, whereas the Asia-Pacific region is predicted to register the highest regional growth rate through the forecast period. Prominent industry participants highlighted in the report include Adobe, Salesforce, Google, Microsoft, and Oracle, reflecting a highly competitive and evolving global enterprise technology landscape.
AI 시장 분석
The global AI MarTech market is projected to grow at a CAGR of 17.66%, expanding from 28 billion dollars in 2025 to 74.3 billion dollars by 2031. Agentic AI and privacy-driven personalization are driving market expansion, with major companies such as Adobe, Salesforce, and Google expected to benefit. Investors should focus on the software and hybrid deployment sectors, which are anticipated to experience high growth.
상승 영향
- AI — The AI MarTech market is growing at a CAGR of 17.66% from 2.8 billion dollars in 2025 to 7.43 billion dollars in 2031, with revenue expansion expected for related software and platform companies.
DYAX 전담 분석
The global AI MarTech market is expected to surge rapidly from 28 billion dollars in 2025 to 74.3 billion dollars by 2031, which will directly lead to increased revenues for related software and cloud companies. The adoption of agentic AI and privacy-centric personalization trends are maximizing marketing efficiency for enterprises.
The bullish scenario involves accelerated earnings for tech companies driven by high growth in the APAC region and expanding demand in the retail and e-commerce sectors. The bearish scenario entails the risk of increased compliance costs due to tightened regulations squeezing profitability, while key indicators to monitor include the achievement of the 17.66% CAGR and the hybrid deployment adoption rate.
AI가 생성한 분석으로 투자 자문이 아닙니다.
DYAX Investor Sentiment
Bullish (Long) 38% · Bearish (Short) 62%
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