Meta Platform Takes Aim at Salesforce, ServiceNow With AI Push
Yahoo Finance ·
Meta Platform Takes Aim at Salesforce, ServiceNow With AI Push Moz Farooque ACCA Mon, September 28, 2026 at 3:41 PM EDT 2 min read META CRM NOW IGV FIG This article first appeared on GuruFocus . Meta Platforms ( NASDAQ:META ) is making a direct push into enterprise software , and investors are already reassessing what that could mean for some of the biggest names in the sector. Meta unveiled the Meta Enterprise Platform , describing it as a new pillar of its business that will bring the company's broader technology stack to businesses and developers. Warning! GuruFocus has detected 5 Warning Signs with AMZN. Is META fairly valued? Test your thesis with our free DCF calculator. The platform will include the Muse AI agent, Meta Business Agent, Muse API, Muse Code and other tools aimed at enterprise customers. The announcement immediately pressured software stocks. The iShares Expanded Tech-Software Sector ETF fell about 2% in early trading. ServiceNow ( NYSE:NOW ) dropped 5%, Salesforce ( NYSE:CRM ) declined 4.5%, Microsoft ( NASDAQ:MSFT ) lost 2% and Oracle ( NYSE:ORCL ) fell 3%. Other software names were hit even harder. Figma ( NYSE:FIG ) dropped 6%, Adobe ( NASDAQ:ADBE ) fell 4%, SAP slipped 3% and monday.com (MNDY) sank 7%. Accenture ( NYSE:ACN ) declined about 1.5%. Meta is also bringing in an experienced enterprise-software executive to lead the effort. The company tapped MongoDB ( NASDAQ:MDB ) CEO Chirantan CJ Desai to run the new platform. MongoDB shares plunged roughly 25% by Monday's market open following the leadership news. Meta CEO Mark Zuckerberg pointed to Desai's background in full-stack software, AI, infrastructure, business applications and security as key reasons for the hire. The market reaction shows investors are treating Meta's move as more than another AI product launch. Meta already has enormous computing infrastructure, AI models and a massive business-user ecosystem. Packaging those capabilities into enterprise products could put it in closer competition with Salesforce, ServiceNow, Microsoft and Oracle. Meta still needs to prove that companies will adopt its enterprise tools at scale and that it can turn those products into meaningful revenue. For established software vendors, investors should watch customer retention, AI-agent adoption and pricing as Meta begins competing for enterprise workloads. The early selloff suggests Wall Street is already pricing in the possibility that another deep-pocketed technology giant has entered the enterprise AI race.
DYAX Investor Sentiment
Bullish (Long) 35% · Bearish (Short) 65%
362 participants
Related News
- JPMorgan Names Stocks Most Exposed to Agentic AI
- Trump-Iran Tensions Trigger Fresh Wall Street Selloff
- Why MongoDB Sank Today
- OpenAI DevDay: Can ‘O’ Take the Spotlight From Meta?
- What Meta 'really' has to do to succeed at the enterprise this time around
- AMD to Acquire World Labs to Advance the Future of AI Compute
