Is Disney's New Price Hike a Genius Move, or Did It Go Too Far This Time?
Yahoo Finance ·
Well, that didn't take long. The first streaming service price hike of the fall season is here. Disney ( DIS +1.56% ) made its flagship online video subscriptions a little more expensive on Wednesday. You'll pay up to 13% more for your Disney+ and Hulu plans, especially if you're on one of the ad-free plans. It's not just the House of Mouse with an itchy trigger finger on the price gun. Less than a month ago, it was Apple ( AAPL +0.17% ) turning heads with a 15% increase for Apple TV+. Comcast 's ( CMCSA -1.46% ) Peacock Premium Plus pushed through an 18% hike just 10 days before Apple took its bite. All of these upticks add up over time. At the time of Apple's move in late August, I compared the cost of a basket of the most popular ad-free platforms now to what it would have cost six summers ago. Let's update it to factor in Wednesday's increase at Disney. Here's the summer of 2020:
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