From Launch Party to Federal Probe: What Went Wrong With Tesla's Cybercab in 24 Hours
Yahoo Finance ·
If there's one thing Elon Musk understands, it's the value of showmanship. From setting audacious goals to making spectacular business predictions to launching a sports car into space, Musk's charisma has been one of his biggest assets . It's a big reason he's been able to lead two of his businesses to trillion-plus-dollar market valuations . But yesterday's Tesla ( TSLA -5.92% ) Cybercab launch in Austin was, by all accounts, devoid of showmanship. It was invitation-only. There was no livestream. There was no press release about it on Tesla's website. Even Musk himself didn't bother to attend (although he did post prerecorded videos about the Cybercab on X). It's almost as though he had an inkling of what was in store.
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