Mark Zuckerberg Says Muse Will Stay Free for 'a Huge Number of Tokens': Walmart, Sephora, Best Buy and More Sign on to Power Shopping
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Mark Zuckerberg Says Muse Will Stay Free for 'a Huge Number of Tokens': Walmart, Sephora, Best Buy and More Sign on to Power Shopping Radhika Anilkumar Nadig Thu, September 24, 2026 at 12:37 AM EDT 2 min read META WMT Meta Platforms Inc. (NASDAQ: META ) CEO Mark Zuckerberg said Wednesday that the company's personal artificial intelligence agent, Muse, will remain free for most users and unveiled a slate of new retail and productivity partnerships at the company's Connect event. Zuckerberg said Muse has "a novel business model," betting the agent "will make you money" by making it "free for a huge number of tokens" rather than charging users upfront. Meta instead expects to eventually profit by "taking a small fee from transactions" Muse completes on users' behalf, such as purchases, bookings or bill negotiations. Muse launched on Sept. 8 , with the basic version free and subscription tiers priced at $20 and $100 a month for heavier use. The company's AI chief Alexander Wan g said the agent has already helped users save money on insurance, hunt down unclaimed refunds, and negotiate a cable bill down by $85 a month. Read Also: Meta Ditches The Camera: $349 Ray-Ban Audio Glasses Debut As Mark Zuckerberg Pitches AI For 'Creation And Invention, Not Automation' Wang announced that Walmart Inc. , Best Buy Co Inc. , Gap Inc. , Sephora , Wayfair Inc. , Dick's Sporting Goods Inc. , Ulta Beauty , and Fanatics are integrating with Muse to power new in-app shopping experiences, alongside productivity tools Box , GitHub , Granola , and Notion . Expedia is joining for travel planning, and Instacart for grocery orders. Muse already taps into Shopify Inc. 's full product catalog, using Stripe 's Link and Shop Pay to complete purchases, and has added PayPal Holdings Inc. support to expand global payments. Muse was launched with connectors including Spotify , Plaid , and Ticketmaster . Meta opened its connector platform to outside developers last week, and Wang said the company has already received more than 1,500 applications from developers looking to build their own integrations. Analysts at JPMorgan said Muse could become the most widely used consumer AI app since OpenAI 's ChatGPT. Price Action: Shares closed 1.02% higher on Wednesday at $744.10 and fell 1.36%, according to Benzinga Pro . Benzinga edge rankings indicate Meta's stock has a Momentum score in the 78th percentile and a Growth score in the 79th percentile. Disclaimer : This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo Courtesy: Frederic Legrand – COMEO on Shutterstock.com Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga: META PLATFORMS (META): Free Stock Analysis Report This article Mark Zuckerberg Says Muse Will Stay Free for 'a Huge Number of Tokens': Walmart, Sephora, Best Buy and More Sign on to Power Shopping originally appeared on Benzinga.com
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