European Commission adopts the EU KIDS Act, banning social media platforms from accessing children under 13 and setting an EU-wide minimum age of 15 for minors to open their own accounts

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[CALENDAR ADDITION] Canadian PM Carney is to address the European Parliament at 10:30BST/05:30EDT Norges Bank Regional Network report Q3/26: Minor changes in growth prospects European Commission adopts the EU KIDS Act, banning social media platforms from accessing children under 13 and setting an EU-wide minimum age of 15 for minors to open their own accounts South African Consumer Confidence (Q3) -13 (Prev. -19) Frontline (FRO) CEO says oil exports from inside the Strait of Hormuz are expected to rise going forward after the shutdown of the Saudi East-West Pipeline

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The European Commission has adopted the EU KIDS Act, which completely bans social media access for children under 13 and raises the minimum age for opening a minor account to 15. This regulation is expected to slow user growth and reduce advertising revenue targeting youth for related platform companies. Investors should pay attention to increased regulatory compliance costs and changes in subscriber metrics for platform companies.

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DYAX 전담 분석

The adoption of the EU's strong age restriction bill directly hinders the acquisition of young users, which is a core growth engine for social media platform companies. In particular, banning access for children under 13 and restricting account creation for those under 15 will lead to a decrease in subscriber numbers and lower targeted advertising efficiency, negatively impacting financial performance in the short term.

The bullish scenario is when companies successfully introduce age verification technology to resolve regulatory risks and enhance brand trust, while the bearish scenario is when strict regulations cause a surge in churn rates in the European market and massive fines are imposed. Moving forward, monthly active user (MAU) trends of each platform and subsequent guidelines from European regulatory authorities must be closely monitored.

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