Apple Jumps as $1,999 Foldable Forces Samsung Onto Defense
Yahoo Finance ·
Apple Jumps as $1,999 Foldable Forces Samsung Onto Defense Khac Phu Nguyen Thu, September 10, 2026 at 3:44 PM EDT 1 min read AAPL 005930.KS This article first appeared on GuruFocus . Apple ( NASDAQ:AAPL ), the consumer-technology and services giant, unveiled its $1,999 iPhone Duoand Samsung quickly answered with a worldwide promotional push. Apple shares rose approximately 1.3% to $319.28 Thursday morning. Samsung's Galaxy Z Fold 8 costs $1,899, putting Apple's debut foldable just $100, or roughly 5.3%, above its established rival. The chart adds a valuation warning: Apple's market price stands 12.02% above its $285.03 GF Value estimate. Warning! GuruFocus has detected 4 Warning Signs with PLTR. Is AAPL fairly valued? Test your thesis with our free DCF calculator. The Duo pairs a 5.4-inch outer display with a 7.6-inch inner screen and Apple's A20 Pro processor. Apple says the chip delivers twice the on-device AI computing power of its predecessor, while iOS 27 brings split-screen apps and a revamped Siri AI assistant. Preorders open October 16, with retail availability beginning October 23. Apple is not tiptoeing into foldablesit is entering at the premium end with hardware, software and AI tightly bundled together. Counterpoint projects Apple could capture about 25% of the foldable market, versus 38% for Samsung. That outcome is far from certain, but Samsung's rapid marketing response makes the competitive pressure difficult to dismiss. The iPhone produced $209.6 billion in Apple's latest fiscal year, so the real test is bigger than early Duo sales. Apple must prove this new device can create a profitable premium category instead of simply persuading existing customers to switch from one expensive iPhone to another.
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