China's unveils measures to boost consumption in counties, according to Bloomberg

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China’s Ministry of Commerce and eight other ministries issued guidance aimed at boosting consumption in lower-tier cities and counties, with fiscal support a key focus. Measures include upgrading retail channels, encouraging new consumption formats, improving local service efficiency and expanding eldercare, childcare, education, healthcare and sports facilities, while eligible personal consumer loans and loans to service-sector operators may receive fiscal interest subsidies.

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Eight ministries, including China's Ministry of Commerce, have released financial support guidelines to promote consumption in lower-tier cities and county areas. This measure includes retail channel upgrades, the expansion of healthcare and educational facilities, and interest subsidies on personal consumer loans. Consequently, domestic demand-driven industries are expected to directly benefit.

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China's latest domestic demand stimulus package is analyzed as an effort to defend against downward economic pressure by boosting consumption in lower-tier regions. In particular, financial support for the service sector and personal loans could directly lead to increased sales for related companies.

In a bullish scenario, retail and service sectors in lower-tier cities will show significant earnings improvements, but in a bearish scenario, the effect may be limited if it does not lead to an increase in real disposable income. Future related indicators and retail sales growth rates should be closely monitored.

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