Apple, Samsung gain ground despite global smartphone market dipping in Q2: Omdia

Seeking Alpha ·

Global smartphone shipments fell 4% year-over-year in the second quarter of 2026 as the ongoing memory crisis disrupted supply and pushed up component costs. However, Apple ( AAPL ) and Samsung Electronics ( SSNLF ) bucked the downward trend and saw

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Global smartphone shipments for Q2 2026 decreased by 4% year-on-year due to memory supply shortages and rising component costs. Despite this market downturn, Apple and Samsung Electronics expanded their market share and recorded solid performances. This suggests that despite overall market weakness, the market dominance of top-tier companies with premium product lines is strengthening.

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Global smartphone shipments for Q2 2026 decreased by 4% year-on-year due to memory supply shortages and rising component costs. Despite this market downturn, Apple and Samsung Electronics expanded their market share and recorded solid performances. This suggests that despite overall market weakness, the market dominance of top-tier companies with premium product lines is strengthening.

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