Base Creator Jesse Pollak Steps Back From App Leadership After Admitting Social Bet 'Was Wrong'
DECRYPT ·
Jesse Pollak is handing leadership of the Base App back to Coinbase while remaining head of the Base blockchain. Pollak said Base's emphasis on on-chain social and creator coins was a strategic mistake. The network will now prioritize trading, payments, and AI agents. Jesse Pollak is stepping back from leading the Base App, handing responsibility for the product back to Coinbase while shifting his full attention to growing Base as a blockchain for global finance. In a lengthy post on X on Wednesday, Pollak reflected on Base's performance over the past six months, acknowledging that the network's strategy around on-chain social and creator coins failed to drive the adoption he expected. "The first quarter of 2026 was a punch in the face," Pollak wrote. He said his strategy rested on two assumptions: that developers would drive the next wave of crypto adoption and that growth would come through "new onchain-native social experiences."
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