Electronic Transactions Association CEO Expecting More Partnerships with Bitcoin Startups

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Electronic Transactions Association (ETA) CEO, Jason Oxman, indicated that members of his organization might start recognizing Bitcoin’s disruptive potential, suggesting that this might lead to more partnerships between traditional electronic payment providers and Bitcoin startups. On August 6, the ETA, which represents companies like Visa, MasterCard, Amazon and PayPal, welcomed BitPay, the first virtual currency company to become an ETA member, according to the press release. The announcement expressed the ETA’s commitment to embrace new technologies, and said to expect “more such partnerships as the payments industry innovates for the future.” In a recent interview with CoinDesk, the head of the financial trade group specified that the ETA did not advocate for Bitcoin and had not taken an official position to the detriment of others technologies, stating that his support extended equally to all forms of electronic transactions. However, Oxman highlighted their recent partnership with Atlanta-based Bitcoin payment solutions provider BitPay as evidence that the ETA “will not turn a blind eye to innovation.” Oxman said to be seeking to frame his organization as one that is open to work with emerging tech startups, including Bitcoin-related companies, adding that his choices depended largely on the demand: Oxman added that the Bitcoin Foundation played a major role in educating the ETA on the benefits of Bitcoin, highlighting the advantages of strategic partnerships between Bitcoin startups and companies in the electronic payment industry. Referring to an ETA event in 2013 where Bitcoin Foundation’s general counsel Patrick Murck spoke, Oxman noted: Oxman also commented on NY’s BitLicense proposal, noting that in the past, the ETA had to pave the way for new payment options such as PayPal, spending most of its time ensuring that the Government doesn’t constrain innovations. However, Oxman understands the Government’s reaction, explaining that regulators were most worried about customer protection: Even tough Oxman said to understand both sides of the BitLicense proposal issue, he thinks that the NYDFS should conduct more research on Bitcoin: Earlier this week, New York’s Department of Financial Services superintendent Benjamin Lawsky, extended the public comment period on the BiLicense proposal by 45 days, postponing the deadline to October 21. This action followed the joint letter from BTC China, Huobi and OkCoin where the “Big three” addressed to Lawsky their comments and concerns about the regulatory proposal. Did you enjoy this article? You may also be interested in reading these ones: Weekend Roundup: New York Extend BitLicense Deadline, Blackcoin Making Moves, and Australia Issues Tax Guidance BTC Price “Flash Crash”- Manipulation or Growing Pains? Foundation’s Ploshay joins Bitpay, sets out political plans Coin HR - the best way to find a perfect bitcoin job or an applicant for your vacancy. We connect talent with opportunity!

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The CEO of the Electronic Transactions Association has officially hinted at potential partnerships with Bitcoin startups. This indicates an acceleration in the integration between legacy payment infrastructure and the virtual asset ecosystem. Increased adoption of digital assets by the financial payment industry is expected to drive market-wide liquidity.

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The move signals a strategic pivot by major financial institutions toward the crypto sector. By bridging traditional payment networks with decentralized assets, the industry is paving the way for seamless transactional interoperability, which may lead to significant long-term institutional investment.

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