A New Era for Fluid: New Logo and Colors. The Liquidity Layer for all finance.Finance is Fluid. Today we're introducing a new identity for the protocol and more on our ambitious roadmap. #GeneralFluid
FLUID ·
Eight years building in the ecosystem. Two years live. Zero funds lost. That record sits behind everything we're announcing today: a comprehensive rebrand that positions Fluid as the Finance’s Liquidity Layer , alongside a product pipeline spanning institutional curation, Liquidity-as-a-Service, fixed-rate borrowing, a new DEX on Solana and more on Fluid DEX v2. The new identity reflects the protocol itself, capital that moves efficiently across markets, applications and chains. It is designed to scale with everything we build next. Over the past two years, we've built the most capital-efficient lending and trading infrastructure in decentralized finance: a single system where lending, borrowing, trading and more financial products operate on top of Fluid’s Liquidity Layer. What began as a protocol has become a platform that a global network of apps, vaults, and funds now builds on. That efficiency is concrete. Fluid offers borrowers up to 95% LTV with the lowest liquidation penalties in DeFi — as low as 0.1% — and partial liquidations that unwind only what's needed to keep a position healthy, rather than closing it out wholesale. Innovations like Smart Collateral and Smart Debt. This structure draws deep, sticky demand, which lets us return competitive yields to lenders. And the resulting depth has made Fluid the leading venue for stablecoin and asset issuers as several major stablecoins now trade more volume on Fluid than anywhere else. Finance's Liquidity Layer reflects that expanding mandate: serving not only retail DeFi participants, but institutional asset managers, stablecoin issuers, RWA platforms, and the next generation of onchain financial products. Fluid powers the #2 DEX on Ethereum and provides the lending and liquidity infrastructure behind applications across multiple ecosystems. The new identity is organized around a single principle: money and liquidity should move like fluid; finding the best path, flowing where the opportunity is, never sitting still when it could be working. The infrastructure behind that principle is built for scale: thats why today, it powers lending infrastructure for partners including Jupiter Lend on Solana and Venus Flux on BNB Chain. Apps, vaults, funds; All powered by Fluid's Liquidity Layer. The rebrand coincides with the opening of Fluid Curation Markets to qualifying institutional asset managers, Liquidity-as-a-Service (LaaS) and more. Bitwise Asset Management is the first institutional firm to curate on Fluid — setting risk parameters and lending conditions across the ecosystem. In two months, their markets have drawn half a billion dollars in total supply. That's the clearest signal yet of what happens when institutional risk management meets a liquidity layer built for scale. Bitwise is one of several institutional collaborations in active development, with more expected in the near term. The architecture is purpose-built for it: a unified liquidity layer, advanced risk-adjusted pricing, deep integration between lending and DEX infrastructure, and composable credit primitives. Custodied collateral support is also in development — letting institutions keep assets in off-chain custody while borrowing on-chain, bridging traditional finance's custody requirements with DeFi's capital efficiency. Solana DEX v1 — In final audit, expected to launch this month. Fluid's DEX expands natively to Solana, deepening the Fluid Liquidity Layer. Liquidity-as-a-Service (LaaS) — Deep, stable-asset liquidity provisioning for partners, with no inventory management or LP requirements on their side. LaaS makes institutional-grade liquidity accessible at a fraction of the traditional cost, growing the partner ecosystem and protocol TVL at once. Fixed-Rate Borrowing — Select any loan duration and lock in a fixed rate upfront, eliminating variable-rate exposure entirely. Genuine predictability in onchain borrowing for the first time, enabling serious capital planning for individuals and institutions alike. DEX v2 — Development complete. Learn more on what's coming soon here . Custodied Collateral — Offchain custody, onchain borrowing. A direct bridge between traditional finance custody requirements and DeFi's capital-efficiency advantages. Fluid Curation Markets — Opening the infrastructure to qualifying institutional asset managers. Curators set risk parameters and lending conditions across the Fluid ecosystem, turning the liquidity layer into programmable, professionally managed credit markets. Eg. Bitwise is the first institutional firm to curate on Fluid through Jupiter Lend— with more collaborations in active development. The rebrand is grounded in an important track record: zero user funds lost since inception, across eight years of infrastructure building and 2 years live. Security remains the protocol's highest priority. Maintained through dozens of completed audits, continuous security reviews, and ongoing formal verification with Certora on both EVM and Solana. In parallel, Fluid is rolling out a significant oracle overhaul: per-key pricing configurations, token-type-driven source validation, multi-leg price feeds, deviation checks that halt operations when prices drift beyond set thresholds, and per-token pause controls. These materially improve resilience under exactly the extreme-market failure modes seen across DeFi during volatile periods. Fastest DEX ever to reach $100B in cumulative trading volume Liquidation penalties as low as 0.1% - Only liquidate what’s necessary to stay healthy 8 years of infrastructure. 2 years live. Active across Ethereum, Solana, BNB Chain, and major EVM networks Powering Jupiter Lend (Jupiter Exchange on Solana), Venus Flux (Venus protocol on BNB Chain). Built with Fluid Infrastructure. The complete rebrand, updated product interfaces, partner surfaces, and visual identity, is live .
AI 시장 분석
Decentralized finance protocol Fluid has unveiled a new brand identity and logo, declaring its commitment to strengthening its position as a liquidity layer. This rebranding is seen as a strategic leap to execute an ambitious roadmap, going beyond a simple design change. Investors are watching to see if this shift will lead to increased market share and improved liquidity provisioning efficiency.
상승 영향
- DeFi — The brand renewal is likely to enhance protocol credibility and expand market share as a liquidity layer. Future roadmap execution is expected to drive TVL growth and ecosystem activation.
AI가 생성한 분석으로 투자 자문이 아닙니다.
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- Introducing Fluid Liquidity as a Service (LaaS): Managed DEX Liquidity for Asset IssuersThe most efficient way for institutions and asset issuers to bootstrap liquidity onchain at a fraction of the cost. Fluid deploys, manages, and maintains DEX liquidity for partnered asset issuers using Fluid Liquidity Layer infrastructure— using its own capital, in a flat fee structure. No inventory. No position management. No impermanent loss. Fully managed, end-to-end. #ProtocolFluid
