Internal videos show how Polymarket trained creators on fake bets

SEMAFOR ·

Tobin Tang didn’t mince words. “This is fake money,” the Polymarket marketing employee explains in a one-minute, how-to video obtained by Semafor. “I mean real money, obviously,” quips Tobin, cracking a faint smirk in the corner of the screen, where he appears in a black t-shirt and blue over-ear headphones. The previously unreported presentation, titled “Getting Started with Fakecharts: Setup and Deposits” was shared on a Discord account Polymarket used to communicate with dozens of social media creators. They were paid by the company to drive users to its site and make it look like they were winning big without ever placing a real bet — a playbook now under investigation for allegations of deceptive marketing by US regulators. Tang was at University of Waterloo in Ontario when the undergraduate student left to work for Polymarket Chief Marketing Officer Matthew Modabber, who Politico reported sent at least $350,000 to influencers via PayPal for these kinds of videos. As Tang takes creators through Polymarket’s “fakecharts platform,” he demonstrates how to deposit fake money to wager on whether President Donald Trump would acquire Greenland before 2027, inputting $1,000 into a field and clicking a button labeled “Buy Yes.” “Boom, trade complete, just like that.”

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Prediction market platform Polymarket was captured in an internal video instructing creators on how to place fake bets. This issue could damage the credibility of liquidity and trading volume within the platform. Investors must re-examine the transparency of the platform data.

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