Wix.com (WIX) Could Be 37% Undervalued On Elavon Partnership News
Yahoo Finance ·
Wix.com (WIX) Could Be 37% Undervalued On Elavon Partnership News Simply Wall St Thu, July 9, 2026 at 8:17 PM EDT 2 min read WIX Never miss an important update on your stock portfolio and cut through the noise. Over 7 million investors trust Simply Wall St to stay informed where it matters for FREE. Wix.com (WIX) stock is back in focus after the company announced a partnership with Elavon to power unified commerce solutions that link payments, online stores, and in person sales for small businesses. Despite the Elavon and Microsoft 365 Copilot partnerships putting Wix.com back on investors' radar, the 90 day share price return is down 24.4% and the year to date share price return is down 51.23%, while the 1 year total shareholder return is down 68.43%. This points to pressure on both near term momentum and longer term holders. If this kind of commerce focused story has your attention, it could be a good moment to broaden your watchlist and check out 18 top founder-led companies So with Wix.com stock under pressure despite fresh partnerships and a recent bounce, the real fork in the road is timing: buy into the current reset, or wait to see what the valuation is really asking of you? Against a last close of $49.24, the most followed narrative for Wix.com pegs fair value at $78.63, putting the recent sell off in a very different light. The acquisition and rapid scale of Base44 is opening new addressable markets beyond traditional website building, such as application and prototype development, broadening total addressable market and further diversifying revenue streams. Sustained organic brand awareness and improving retention, especially among longer term, higher value users, creates greater revenue predictability and supports expanding operating margins as marketing spend becomes more efficient. Want to see what is built into that gap between price and fair value? The narrative focuses on faster earnings, steadier margins, and a very specific long term profit profile. Result: Fair Value of $78.63 (UNDERVALUED) Have a read of the narrative in full and understand what's behind the forecasts. However, Wix.com investors still need to weigh risks from rising AI and marketing costs pressuring margins, as well as intensifying AI powered competition that could curb user growth and pricing power. Find out about the key risks to this Wix.com narrative. If this mix of pressure and potential around Wix.com leaves you undecided, now is a good time to look at the underlying data yourself, weigh both sides, and see how the balance of 3 key rewards and 2 important warning signs fits your own view. If Wix.com has sharpened your appetite for opportunity, do not stop here. Use the Simply Wall St Screener to widen your view before the next move. Target potential mispricings by scanning for companies trading below what their fundamentals suggest through the 44 high quality undervalued stocks . Prioritise peace of mind by focusing on companies with steadier profiles using the 73 resilient stocks with low risk scores . Hunt for lesser known opportunities with strong foundations inside the screener containing 19 high quality undiscovered gems . This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include WIX . Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
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