Netflix Viewing Hours Hit 97B, Q2 Revenue Up 13%
Yahoo Finance ·
Invitations to exclusive industry events and research During the same time period in 2025, engagement grew 1.5%. These results came as part of the premium streamer’s second-quarter earnings/revenue report. For the last five years, live content has been a major factor in contributing to six of its top-ten member sign-up days. Viewing time was down 7% or to 1 hour and 33 minutes in 2025 versus the previous year, according to measurement service Digital i. Many believe this is a sign that engagement and interest in Netflix content are weakening. This comes as a report from Bloomberg shows that viewing of second seasons of some new scripted TV shows has dropped from 30% to 70% from the initial first seasons. The shows included "The Night Agent,” “One Piece,” “Four Seasons,” “Running Point” and “Beef.” Beginning in the first quarter of 2027, Netflix says, the “What We Watch” report -- which provides details about viewing and engagement of its shows -- will be released annually instead of semi-annually. This may be intended “to reduce attention paid to time spent on the platform, particularly if future growth moderates further,” says Brian Wieser, media analyst of Madison and Wall. Separately, Netflix says second-quarter revenue grew 13.4% to $12.6 billion, with net income at $3.4 billion -- up from $3.3 billion in the second quarter of 2025. The company projects revenue will climb another 11% for its third quarter, with the full-year 2026 forecast coming in at $51 billion to $51.4 billion. “We believe that Netflix has become one of the industry’s most aggressive streaming platforms in terms of making inventory available programmatically,” Wieser says. Fox, Telemundo Dominate Month-Long World Cup Broadcasts Selloffs Could Help WBD-Paramount To Overcome Lawsuit: Analyst Nets Ramp Up Summer Promos: World Cup, 'Shark Week,' 'Dragon' Live Sports Continues To Drive Streaming Consumer Bundle, Viewing Changes How Backbone Media Built a Scalable TV Practice and the 7-Step Framework Any Agency Can Use
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