Amazon Is Now the Worst Performer Among the "Magnificent Seven" Over the Last 5 Years. Is Amazon a No-Brainer Buy, or Is There More Room to Fall?

Yahoo Finance ·

Amazon ( AMZN 3.38% ) has a lot going for it. The company has a huge e-commerce business that has transformed how people shop and disrupted the brick-and-mortar retail model. And its Amazon Web Services (AWS) is the biggest cloud computing company in the world, with a market share of nearly 30%. The company also is emerging as a key player in satellite internet service. Its Amazon Leo is seeking to compete with Starlink, the satellite internet service of Space Exploration Technologies , or SpaceX, in operating networks of low-orbit satellites to provide mobile service and internet to underserved and rural areas. Despite all this, Amazon shares aren't getting much love. Of all the members of the "Magnificent Seven" cohort, it has been the worst-performing stock, gaining only 33% over the last five years. Why is Amazon struggling despite everything it has going for it? Let's take a look.

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Amazon has a massive e-commerce business and a high-margin cloud platform AWS (market share about 30%), and is attempting to compete with Starlink( SpaceX) through the satellite internet service Amazon Leo. Nevertheless, over the past five years it posted the weakest performance among the 'Magnificent Seven' (33% gain), leaving the stock relatively undervalued. The main reasons are weakened investor sentiment toward large growth stocks, cost burdens from large investments in future businesses such as Leo, and intensifying competition. Looking ahead, AWS's solid profitability is a positive, but the commercial success of Leo and recovery of investor confidence are likely to determine the stock's direction. In the short term volatility may be high, but over the long term AWS and e-commerce fundamentals can act as supporting factors.

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