Alphabet Stock Has Doubled in a Year. Is It Too Late to Buy?
Yahoo Finance ·
A year ago, Alphabet ( GOOG 0.48% ) ( GOOGL 0.23% ) traded under $180 per share and carried a market value less than half of today's. As of this writing, the stock sits at about $360 -- a clean double in 12 months, achieved by a company that was already one of the largest in the world when the run began. A move like that leaves two groups of investors uneasy: those who own the stock and wonder whether to take profits, and those who don't and wonder whether they missed it. With shares about 12% below their 52-week high after an early July wobble in artificial intelligence (AI) trades, the question is worth asking properly. Is it too late to buy? The important thing about Alphabet's run is that it wasn't only the stock that soared. The earnings power underneath it transformed, too. In the first quarter of 2026, Alphabet's revenue rose 22% year over year to $109.9 billion -- the company's 11th consecutive quarter of double-digit growth. Profits came with one caveat: earnings per share soared 82%, but a large slice of that jump reflected unrealized investment gains rather than operations. The cleaner signal was operating income, which rose 30% as operating margin expanded 2 percentage points to 36.1%.
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