Warren Buffett Has Backed This Investment for Decades, and History Keeps Proving Him Right
Yahoo Finance ·
Warren Buffett is known to have said that his favorite holding period is "forever." Even so, you should know that Berkshire Hathaway 's ( BRKA 0.17% ) ( BRKB 0.35% ) famous former CEO and chief stock picker has sold more of the conglomerate's equity holdings than he's held on to. But rightfully so. If a company changes in a way that makes it no longer worth owning, the smart move is to move on. And that's what makes one particular Buffett pick even more special. It's not just one that Buffett stuck with while dozens of others came and went. It's now Berkshire's longest-held and third-biggest trade, with no exit of position on the horizon. It might be a good fit for your portfolio as well. Warren Buffett first began buying then-beaten-down shares of the beverage giant back in 1988, incrementally adding to what would eventually become a 400-million-share stake by the end of 1989. The number of shares hasn't grown since then, since Buffett elected to take the stock's dividend in cash rather than reinvesting those payments in more shares of the company paying them.
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The long-term investment strategy of Berkshire Hathaway, led by Warren Buffett, in Coca-Cola (KO)—a position initiated in 1988 and held to date—is being re-examined. Buffett maintains a 400-million-share stake and adheres to a policy of taking dividends as cash rather than reinvesting them. This illustrates the value that stable cash flow generation from blue-chip value stocks provides to investors in volatile markets.
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- Consumer Staples — Consumer staples companies like Coca-Cola generate consistent cash flow based on stable demand even during economic downturns. Buffett's long-term holding proves that such firms possess strong value as defensive assets in a portfolio.
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