SoFi Stock Is Down More Than 30% This Year. Its CEO Is Buying Anyway.
Yahoo Finance ·
Shares of digital banking specialist SoFi Technologies ( SOFI +3.35% ) have had a rough 2026. As of this writing, the stock is down about a third year to date, sliding from about $26 at the end of 2025 to around $18. But while many investors have been selling, the company's CEO has been doing the opposite. Anthony Noto has repeatedly stepped into the market to buy SoFi shares this year, most recently in mid-June. When a chief executive buys his own stock with his own money -- especially after a steep drop -- it tends to get investors' attention. Does Noto's conviction make SoFi a contrarian opportunity? Or is the sell-off a fair reflection of the company's risks?
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