Why Nike Stock Lost 36% in the First Half of 2026
Yahoo Finance ·
Nike ( NKE 1.17% ) has been struggling for years, and those challenges continued in the first half of the year, pushing the stock lower. Nike told investors that its hoped-for turnaround would take longer than expected; revenue continued to be flat; its CFO said it was stepping down, and tariff-related expenses torched its profits. As a result, the stock lost 36% over the first half of the year, according to S&P Global Market Intelligence . As you can see from the chart below, the stock's declines came primarily in March and April, and it fell sharply following its third-quarter earnings report at the end of March.
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Nike (NKE) shares experienced a prolonged slump, plunging 36% during the first half of 2026. Amid delayed earnings recovery and stagnant sales, the resignation of the Chief Financial Officer (CFO) compounded issues, while tariff-related costs significantly worsened profitability. The stock saw a steep decline particularly right after the Q3 earnings report released in late March. Investors should focus on the uncertainty of the turnaround timing and strengthen risk management.
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- Apparel/Footwear — Due to surging tariff-related costs and stagnant sales, the stock plummeted 36% in the first half of 2026, leading to a severe deterioration in profitability.
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