Nike at a 12-Year Low or Lululemon at an 8-Year Low? Here's the Better Turnaround Stock for Deep Value Investors to Buy in July.

Yahoo Finance ·

Nike ( NKE 0.31% ) is the largest activewear company in the world by far, but many smaller competitors have been gaining ground in taking it on. Lululemon Athletica ( LULU +4.93% ) was one of the original competitors that created a niche in the space, capturing market share and forever changing standard casual wear, but it's also struggling today. Part of what's plaguing these companies is the environment. Inflation is making spending much harder for its regular customers, who are spending less or switching down, but the companies also made some recent missteps. Both of these companies are making leadership changes as they try to make a recovery. Which is the better buy for value investors? Nike is a powerhouse that's one of the largest apparel companies in the world of any kind, not just athletic wear. It has the highest brand power of any apparel brand in the world, according to Brand Finance's Brand Strength Index (BSI), and the second highest brand power of any kind of brand. It consistently takes the top spot in Piper Sandler 's "Taking Stock With Teens" survey in both footwear and clothing.

DYAX Investor Sentiment

Bullish (Long) 54% · Bearish (Short) 46%

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