U.S. chip stocks retreat after Apple price hikes stoke fears over AI trade

Yahoo Finance · 2026-06-26

U.S. chip stocks retreat after Apple price hikes stoke fears over AI trade Vahid Karaahmetovic Fri, June 26, 2026 at 5:00 AM EDT 2 min read AAPL MU AMD 2330.TW AMAT Investing.com -- U.S. semiconductor stocks slipped in premarket trading on Friday, extending a global technology selloff after Apple raised prices on several of its products, fanning concerns that surging memory chip costs could dampen consumer electronics demand and cloud the outlook for the broader AI trade. In premarket trading by 04:27 ET (08:27 GMT), On Semiconductor fell as much as 11.6%, Micron slid around 3.5%, and AMD and Intel each dropped about 2.8%. U.S.-listed shares of ASML declined 2.3%, and TSMC lost 1.3%, while Applied Materials and Qualcomm also edged lower. Apple shares dropped 6.15% on Thursday after the company announced steep price increases on iPads and MacBooks, citing higher costs for memory and storage components. The move erased roughly $250 billion in market value and tempered enthusiasm over a blowout earnings report from Micron, whose shares had surged nearly 16% to a record high. The tech giant briefly took down its online store early Thursday before relaunching with price increases of roughly 15% to 25% across its Mac and iPad lineups. The base MacBook Air rose $200 to $1,299, the MacBook Pro climbed $300 to $1,999, and the entry-level MacBook Neo increased $100 to $699. On the iPad side, the Air rose $150 to $749 and the Pro increased $200 to $1,199. iPhone prices were left unchanged, though Apple hinted further increases could be coming. "Big tech may at some point start to feel the pain of these higher component costs, and that can become a broader ecosystem headwind," said Charu Chanana, chief investment strategist at Saxo, according to Reuters. "That is why markets are becoming more cautious. Higher input costs, heavier capex needs and rising funding demands are making investors more selective about AI exposure." Analysts also pointed to month-end and quarter-end rebalancing flows as a contributing factor to the choppiness in large-cap technology names, which have outperformed for much of the second quarter. The weakness in U.S. premarket trading followed sharp declines across Asian markets. China's CSI 300 closed 3% lower, the Shanghai Composite fell 2.3%, and Hong Kong's Hang Seng slid 1.8% to a fresh one-year low, dragged down by AI-related shares. U.S. chip stocks retreat after Apple price hikes stoke fears over AI trade Wolfe Research outlines eight risks that could spark stock declines in 2026 This sector is 'poised for a big, beautiful year': Truist

AI 시장 분석

Apple announced price increases of 15~25% across Mac and iPad product lines, wiping out about $250 billion of AAPL's market capitalization and triggering broad declines in tech stocks. The company cited rising memory and storage costs as the rationale for the hikes, and the news put downward pressure on memory names such as Micron and semiconductor names including On Semiconductor, AMD and Intel. The market is concerned that higher memory costs will lead to weaker consumer electronics demand and increase capex and funding burdens for AI-focused investments. With Asian markets falling together and month-/quarter-end rebalancing coinciding, semiconductor and AI-related stocks are likely to see heightened near-term volatility.

상승 영향

Memory manufacturers — Rising memory prices are likely to support sales and margins at suppliers like Micron, which could underpin earnings and share prices.
Semiconductor equipment suppliers — If semiconductor companies maintain capex to expand production capacity, equipment suppliers such as ASML and Applied Materials should see increased orders and revenue.
Foundries — Sustained demand for high-performance chips for AI and servers would improve utilization and pricing power at foundries like TSMC.

하락 영향

Semiconductors (broad) — Apple's price increases amplify concerns about weaker consumer demand, putting downward pressure on demand-sensitive semiconductor names such as On Semiconductor, AMD and Intel.
Consumer electronics (PC & tablet OEMs) — Mac and iPad price increases of 15~25% could lead to lower sales, weighing on the results of Apple and other PC and tablet manufacturers.
AI chips & AI-related stocks — Higher input costs and heavy capex and funding needs may weaken investor appetite for AI trades, which would be negative for related stocks.
Cloud & data center operators — Rising memory and storage costs increase operating and capex burdens, potentially squeezing margins and reducing investment capacity for cloud and data center operators.

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