Why Salesforce Stock Is Up Today

Yahoo Finance ·

Shares of Salesforce ( CRM +4.88% ) rose on Wednesday after an investment bank upgraded its rating on the beleaguered tech stock. Like many software stocks, Salesforce's shares have come under pressure as investors have grown increasingly concerned about the threat posed by AI to traditional software-as-a-service ( SaaS ) business models. Prior to today's gains, Salesforce's stock price was down 43% from its 52-week high back in July 2025.

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