Stock Market Today, June 25: Apple Drops After Raising Device Prices to Offset Higher Memory Costs

Yahoo Finance · 2026-06-25

Apple ( AAPL 6.41% ) made news on the consumer devices side of the business today. The stock closed at $275.15, down 6.12%. Apple fell after it raised prices across Macs, iPads, home devices, and Vision Pro to offset higher memory and storage costs. Trading volume reached 106.4 million shares, coming in about 119% above its three-month average of 48.5 million shares. The S&P 500 ( ^GSPC 0.01% ) slipped 0.01% to 7,357, while the Nasdaq Composite ( ^IXIC 0.46% ) fell 0.46% to 25,359. Among consumer electronics and personal computing hardware and software peers, Microsoft ( MSFT 3.66% ) closed at $352.83, down 3.46%, and Alphabet ( GOOGL 0.30% ) ended at $343.71, down 0.46%, as Apple and other large technology names faced selling. The market tide turned against Apple and other hardware manufacturers today after Micron Technology ( MU +14.50% ) reported stellar earnings after the bell yesterday. Micron stock soared nearly 16% after blockbuster earnings that included revenue quadrupling year over year and a record adjusted gross margin of about 85%. Investors correctly concluded that meant advanced memory pricing continues to soar, potentially impacting the bottom lines of companies like Apple. While soaring memory and storage costs aren’t a new data point for investors, that confirmation came as Apple announced price increases on several of its products. That leads to two questions for investors. First, will consumers absorb the higher price environment for Apple devices, or will sales begin to lag? Second, what will Apple’s profit margin look like going forward? That uncertainty led to today’s stock sell-off . *Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

AI 시장 분석

Apple(AAPL) raised prices on key devices including Macs, iPad, home devices and Vision Pro, causing the stock to fall 6.12% and trading volume to surge to 106.4M. The move follows strong results from Micron(MU) (sharp increases in revenue and margins), which confirmed rising memory and storage prices. The memory price surge is positive for memory manufacturers and equipment suppliers because it improves profitability, but it creates cost inflation and demand slowdown risks for device makers and retailers. As a result, the Semiconductors sector is likely to be bullish while consumer electronics and related retail and service sectors face increased pressure.

상승 영향

Semiconductors (memory·DRAM·NAND manufac — Micron(MU)'s blowout results and high margins confirm that DRAM and NAND price increases translate directly into improved profitability, which is positive for memory vendors.
Semiconductor equipment & materials — Margin improvement at memory vendors should lead to production ramp-ups and higher CAPEX, driving orders and revenue for semiconductor equipment and materials suppliers.

하락 영향

Consumer Electronics (smartphones·PCs·ta — Apple(AAPL)'s price increases may slow sales and raise inventory risk, harming revenue growth and margins across device manufacturers.
Retail — Higher premium device prices could weaken consumer demand and reduce unit sales and accessory/related service revenues for retailers.
Cloud & data center operators — Rising memory and storage costs increase server operating expenses and CAPEX, squeezing cloud providers' margins and raising the likelihood of passing costs onto customers.
Technology stocks & market sentiment — Coincident weakness in large tech names like AAPL can damp investor sentiment, causing index declines and higher short-term volatility.

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