Apple Gets Buy Rating on AI Upgrade Cycle

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Apple Gets Buy Rating on AI Upgrade Cycle Moz Farooque ACCA Fri, July 17, 2026 at 4:01 PM EDT 1 min read AAPL This article first appeared on GuruFocus . Apple ( NASDAQ:AAPL ) was upgraded to Buy at HSBC, with the firm arguing that a stronger product pipeline and revamped Apple Intelligence could set up a major upgrade cycle. Analyst Nicolas Cote-Colisson raised his price target to $366 from $260. He pointed to Apple's relatively light AI spending, with capex equal to just 2.5% of estimated 2026 sales versus roughly 39% for hyperscalers, while the company can still monetize its 2.5 billion-device installed base. Warning! GuruFocus has detected 5 Warning Signs with AMD. Is AAPL fairly valued? Test your thesis with our free DCF calculator. Apple makes the iPhone, Mac, iPad and wearables, while its Services business includes the App Store, iCloud and subscriptions. That ecosystem gives it a large captive audience for new AI features and hardware. HSBC expects iPhone revenue to grow between 11% and 13%, supported by the iPhone 18 Pro lineup, an iPhone Air, a foldable device, smart glasses and a 20th-anniversary iPhone in 2027. The firm also raised its 2027 Services estimate by 5.4%.

AI 시장 분석

HSBC upgraded Apple from Hold to Buy and raised its price target from $260 to $366. This reflects expectations for a strong device upgrade cycle driven by Apple Intelligence and continued growth in the services segment. The company's 2026 capital expenditure-to-revenue ratio of 2.5% suggests efficient AI monetization.

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HSBC upgraded Apple from Hold to Buy and raised its price target from $260 to $366. This reflects expectations for a strong device upgrade cycle driven by Apple Intelligence and continued growth in the services segment. The company's 2026 capital expenditure-to-revenue ratio of 2.5% suggests efficient AI monetization.

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