Apple China iPhone Sell-In Drops 19%
Yahoo Finance ·
Apple China iPhone Sell-In Drops 19% Faizan Farooque Fri, June 26, 2026 at 11:30 AM EDT 1 min read AAPL This article first appeared on GuruFocus . Apple ( NASDAQ:AAPL ) is facing another China concern after UBS said iPhone sales in the country fell 19% year over year in May, according to Seeking Alpha . UBS analyst David Vogt cited data from the China Academy of Information and Communications Technology and called the decline mildly disappointing, especially after earlier signs of better sell-through momentum. Warning! GuruFocus has detected 2 Warning Sign with MSFT. Is AAPL fairly valued? Test your thesis with our free DCF calculator. The firm said the drop may point to fresh iPhone supply chain headwinds that it had expected to be mostly resolved after the March quarter. The weakness also looks broader than one month. UBS estimated that iPhone sales in China are down about 10% across the first 2 months of the June quarter. Vogt said June is usually a smaller month because of seasonal summer softness, making a China upside-down surprise less likely. For some color, Apple shares fell 5.5% Thursday after the company raised starting prices on several devices due to memory shortages, though iPhones were excluded. UBS kept a Neutral rating and $296 price target, with China demand and September iPhone pricing now the key tests.
AI 시장 분석
UBS said iPhone sell-in in China fell 19% year-over-year in May and estimated the first two months of the June quarter were down about 10%. Citing data from the China Academy of Information and Communications Technology, the report suggests a renewed risk of supply-chain issues that had appeared to be resolved after the March quarter. Meanwhile, Apple raised prices on some devices due to memory shortages, and AAPL shares fell in the short term (about 5.5%) on the news. UBS kept its Neutral rating and $296 target, but whether China demand recovers and September iPhone pricing will be key variables for future results.
상승 영향
- Chinese Android smartphone OEMs — iPhone sell-in -19% presents an opportunity for Xiaomi·OPPO and other Chinese Android OEMs to expand market share through promotions and by capturing upgrade demand.
- Semiconductors (Memory) — Apple's memory shortages and price increases are likely to lead to short-term price and margin improvement for memory suppliers such as SK Hynix·Micron.
- Used and refurbished smartphone market — Weak new-device demand is likely to shift demand toward used and refurbished phones, which would be positive for refurbishers and second-hand trading platforms' revenues.
하락 영향
- Apple (AAPL) / iPhone — iPhone sell-in -19% in China and an estimated -10% early in the quarter imply slower revenue growth and near-term share-price pressure for AAPL, reducing the likelihood of achieving the $296 target.
- Apple supply chain / component and assem — If supply constraints reoccur, reduced parts orders and inventory adjustments could hurt the profitability of assemblers and some component suppliers.
- China consumer goods & retail — Weak iPhone demand could spread to weaker consumer sentiment for higher-priced electronics, negatively affecting premium electronics and retail sales in China.
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