Zuckerberg asks Meta to explore working with Polymarket and Kalshi, NYT reports
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Zuckerberg asks Meta to explore working with Polymarket and Kalshi, NYT reports Reuters Fri, June 26, 2026 at 5:31 PM EDT 1 min read META KLSH.PVT POLA.PVT June 26 (Reuters) - Meta CEO Mark Zuckerberg has urged his lieutenants to explore partnerships with the popular prediction markets Polymarket and Kalshi as his company builds a similar app, the New York Times said on Friday, citing three employees with knowledge of the matter. Meta and Kalshi did not immediately respond to requests for comment, while Polymarket declined to comment when contacted by Reuters. Reuters could not independently verify the report. The social media company's executives have said Arena, Meta's new prediction market app under development, will differ from Polymarket and Kalshi, which accept real-money wagers, because it will instead rely on video-game-like "points", the report said. Prediction markets surged in popularity during the 2024 U.S. presidential election and have evolved into an asset class that lets investors wager on a variety of events, from monetary policy to sports tournaments. But they have also drawn increasing scrutiny as well-timed trades ahead of U.S. President Donald Trump's major policy surprises have potentially led to millions of dollars in profits for unknown traders. Zuckerberg's target demographic for Arena is 18- to 34-year-olds and Meta is aiming to reach at least 100 million monthly active "predictors" for the app, according to the report. Arena is being tested internally and may not be released, the report said, adding that Meta plans to eventually integrate parts of Arena into Facebook and Messenger. The Times first reported on Tuesday that Zuckerberg recently dispatched a small team at his company to create a smartphone app similar to Polymarket and Kalshi. (Reporting by Jaspreet Singh in Bengaluru; Editing by Vijay Kishore)
AI 시장 분석
According to NYT, Zuckerberg reportedly instructed that possibilities for collaboration with Polymarket and Kalshi be reviewed. Meta is internally testing a points-based prediction market app called Arena and is considering a strategy that attracts participants with gamified points instead of real money. Prediction markets have seen a surge in investor and public interest after the 2024년 대선, and Meta's entry could boost user adoption and platform integration, increasing the potential for advertising and data monetization. However, controversies over political trading and regulatory risk remain, so the impact on the business models and regulatory responses of existing real-money platforms warrants close monitoring.
상승 영향
- Prediction markets — Meta's entry signal could expand public trust and user inflows into prediction markets, enlarging market size and liquidity and increasing the potential growth of derivatives and data markets.
- Social media/Platforms — If Arena is integrated into Facebook and Messenger, user dwell time could increase, improving ad revenue and data-driven targeting efficiency and contributing to ad revenue diversification.
- Gamification/In-app payments — A points-based design could attract 18~34세 users, activating in-app payments and virtual economies and expanding monetization paths through cross-platform item sales.
- Cryptocurrencies/Blockchain — Mention of Polymarket draws attention to on-chain prediction markets and related tokens/protocols, potentially attracting capital and activity and increasing DeFi and on-chain data demand to expand the ecosystem.
하락 영향
- Regulation/Compliance — Heightened scrutiny is possible due to politically sensitive trades and trading controversies, increasing regulatory burdens across prediction markets and potentially causing launch delays, higher operating costs, and pressure to change business models.
- Real-money prediction markets (money-tra — If Meta adopts a points model, real-money platforms like Kalshi and Polymarket risk losing users and trading volume, reducing fee and liquidity revenue, and regulated exchanges such as Kalshi could be particularly affected.
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