Ford Just Won Its First J.D. Power Quality Crown Since 2010. Here's What It Means for the Stock.
Yahoo Finance ·
Ford ( F +2.87% ) is the top-ranked mainstream brand in J.D. Power's 2026 U.S. Initial Quality Study -- the first time the automaker has led the mass-market rankings since 2010. The study, released in late June, measures the problems owners report in their first 90 days with a new vehicle. Ford posted 152 problems per 100 vehicles, better than every mass-market rival and all but two brands in the industry. For a company that ranked No. 15 among mainstream brands as recently as 2023, that is a remarkable climb. Does a quality award actually matter for the stock? I think this one does. Here's why. Ford's win was not narrow. The F-150, Mustang, and Super Duty each ranked highest in their segments, and seven of the 10 Ford models tested placed in the top three of their segments. The brand also improved by 41 problems per 100 vehicles compared with last year's study, the largest improvement among mainstream brands.
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