Starbucks Is on Track to Beat the Nasdaq-100 for the First Time Since 2022. Is There More Room to Run?
Yahoo Finance ·
Starbucks ( SBUX -0.45% ) is energizing investors' portfolios. Shares have climbed 24% so far in 2026, as of July 21. Should this positive trend hold up throughout the rest of the year, the business will put together its first gain since 2021. That's welcome news for investors who have gotten used to ongoing declines. It's also noteworthy that this coffee stock is on track to beat the Nasdaq-100 index for the first time since 2022. Outperforming a well-known technology benchmark would certainly be a winning outcome. It wasn't that long ago when Starbucks was really struggling. Customers grew displeased with a worsening store experience, complex menus, and ongoing price increases, which all contributed to weaker traffic. The intensely competitive nature of the retail coffee market didn't make things easier.
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Starbucks (SBUX) shares are up 24% in 2026, putting them on track for their first annual gain since 2021. Notably, the stock is expected to outperform the Nasdaq 100 index for the first time since 2022, capturing investors' attention. After struggling with a deteriorating store experience and complex menus, the company is showing a positive rebound. Investors are watching closely to see if this trend will continue through the end of the year.
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- Consumer Discretionary — Starbucks shares have surged 24%, breaking out of their slump and outperforming the Nasdaq 100 index, providing positive momentum for the broader consumer discretionary and restaurant sectors.
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