Why Verizon Stock Topped the Market on Thursday

Yahoo Finance ·

The latest implementation of a shifting retail strategy was the spark that lit the fuse under Verizon Communications ( VZ +2.37% ) stock on Thursday. Cheered by the move, investors pushed the big telecom's stock up by more than 2%, on a day when the S&P 500 index only ticked up by 0.4%. Verizon announced that it aims to sell 274 of its stores around the U.S., and cut roughly 500 corporate jobs as part of a broader restructuring program. All told, this round of store transitions will affect around 3,000 of the company's retail and corporate employees. The stores are to be sold to third parties that will operate them under franchise agreements; many of the affected workers would likely be retained by those entities. Increasingly, Verizon's retail outlets are being managed under the franchise model. Currently, around 5,000 company stores are run in this manner. Following the sale announced on Thursday, Verizon will directly operate only about 1,000 of its outlets.

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Verizon (VZ) stocks rose 2% to top the market. This is due to the introduction of a new sales strategy for strategic changes.

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Verizon aims to close 274 stores and lay off 500 workers, affecting approximately 3,000 employees overall. The move is part of the company's effort to transform its retail operations and reduce costs.

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