Netflix weighs live channels, bundles as viewer engagement slips - WSJ
Yahoo Finance ·
Netflix weighs live channels, bundles as viewer engagement slips - WSJ Luke Juricic Thu, July 9, 2026 at 5:50 PM EDT 1 min read NFLX Investing.com -- Netflix Inc (NASDAQ:NFLX) is reportedly reconsidering its long-standing focus on pure on-demand streaming to combat a quiet decline in user engagement. According to a Wall Street Journal report, top executives discussed introducing live continuous streaming channels and bundling third-party apps like NBCUniversal's Peacock directly on its platform. In an effort to keep programming costs low while defending its market position against heavy hitting legacy competitors, the network has begun incorporating low-cost content like short-form video from publishers. Additionally, CNBC previously reported that the company is exploring sports rights such as the World Cup. Market reactions to the potential operational changes remain cautious, as Netflix stock dipped 2% in after-hours trading on Thursday following the news. Netflix weighs live channels, bundles as viewer engagement slips - WSJ This sector is 'poised for a big, beautiful year': Truist Morgan Stanley CIO survey: Why AI hype isn't boosting 2026 IT budgets
DYAX Investor Sentiment
Bullish (Long) 50% · Bearish (Short) 50%
531 participants
Related News
- Why ServiceNow Stock Crushed it on Thursday
- Is XRP Priced Too High for What It Actually Delivers?
- Wix.com (WIX) Could Be 37% Undervalued On Elavon Partnership News
- WD-40 outlines FY 2026 reported net sales of $675M-$690M while shifting homecare brands to “held for use”
- Why Cohu Stock Raced Nearly 6% Higher Today
- Educational Development outlines $1.2M+ annual expense savings as brand partner count rises above 5,200