Jeff Bezos Challenges Elon Musk’s Tesla And SpaceX With Zoox Robotaxi, Blue Origin Mars Push

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Jeff Bezos Challenges Elon Musk’s Tesla And SpaceX With Zoox Robotaxi, Blue Origin Mars Push Badar Shaikh Fri, June 26, 2026 at 10:31 PM EDT 7 min read TSLA SPCX AMZN Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Jeff Bezos ' companies are taking on Elon Musk 's businesses on two fronts, as Amazon.com Inc. owned Zoox unveiled its updated Robotaxi while Bezos-owned Blue Origin showcased new technology aimed at future Mars missions. Zoox, on Wednesday, revealed the updated version of its Robotaxi, saying that the company can produce over 100 units of the vehicle. The hardware of the vehicle remains unchanged and the updates targeted better ergonomics and comfort for the passengers. However, Zoox has introduced a better touchscreen and an improved two-way audio system. The vehicle continues to feature a LiDAR-enabled self-driving suite and bidirectional design. The vehicle offers four seats with face-to-face bench seating. A single bad hire can set a startup back years. Here are the 5 hires founders most often misjudge — and why Still Learning the Market? These 50 Must-Know Terms Can Help You Catch Up Fast Zoox also said that the company has completed over 500,000 rides since it rolled out its service in Las Vegas. In contrast, Alphabet Inc. 's Robotaxi service Waymo , which operates in over 10 cities across the U.S., provides 500,000 rides per week. Meanwhile, Tesla Inc. 's Robotaxi vision got a boost as the Cybercab was hailed by the Texas Department of Transportation's (DOT) Executive Director. Blue Origin, which scored key Lunar NASA contracts last month, also touted its Mars technology via a post on the social media platform X on Wednesday. Dave Limp , the company's CEO, took to X to showcase the company's Blue Ring Mars Telecommunications Orbiter (MTO), which provides propulsion and Earth communication, "simplifies requirements for orbiters and landed assets" on the surface of Mars. The orbiter provides "next-generation high-resolution imagery, weather and dust storm monitoring, and ice mapping for fuel resources," Limp said. Quoting his post, Blue Origin said that the orbiter enables "standard transfer windows to Mars and timely insertion into an initial Martian orbit." Trending: Avoid the #1 Investing Mistake: How Your 'Safe' Holdings Could Be Costing You Big Time The orbiter features both electric and chemical propulsion, which the company says provides enhanced "performance and payload capacity during interplanetary cruise." Notably, Mars has been a key goal for Musk and SpaceX, with the CEO's pay package also containing establishing a colony on Mars with a million residents as a stipulated milestone to achieve the CEO compensation award. Blue Ring MTO's maneuverability and mass-delivery capability enable a new paradigm in exploration and scouting at Mars, filling current gaps and paving the way for human exploration. Blue Ring's bi-propellant chemical propulsion enables standard transfer windows to Mars and… https://t.co/ouN5FxyTg7 — Blue Origin (@blueorigin) June 24, 2026 See Also: Skip the Regrets: The Essential Retirement Tips Experts Wish Everyone Knew Earlier. Space Exploration Technologies Corp , a key rival of Blue Origin, recently achieved a milestone in its orbital payload goals. SpaceX launched a Falcon 9 rocket from Cape Canaveral Space Force Station, testing Starfall, which is a new disk-shaped uncrewed reentry capsule designed to return cargo from space. The company also raised over $25 billion via unsecured senior notes, which SpaceX says will help the company pay off bridge loans. SpaceX had raised close to $86 billion via its blockbuster IPO. Read Next: Think you're saving enough for your kids? You might be dangerously off — see why Building a resilient portfolio means thinking beyond a single asset or market trend. Economic cycles shift, sectors rise and fall, and no one investment performs well in every environment. That's why many investors look to diversify with platforms that provide access to real estate, fixed-income opportunities, precious metals, and even self-directed retirement accounts. By spreading exposure across multiple asset classes, it becomes easier to manage risk, capture steady returns, and create long-term wealth that isn't tied to the fortunes of just one company or industry. Backed by Jeff Bezos, Arrived Homes makes real estate investing accessible with a low barrier to entry. Investors can buy fractional shares of single-family rentals and vacation homes starting with as little as $100 . This allows everyday investors to diversify into real estate, collect rental income, and build long-term wealth without needing to manage properties directly. The rapid adoption of artificial intelligence is creating significant demand for data centers, power, and compute infrastructure. BluSky AI is building modular AI data centers designed to support next-generation AI workloads while aiming to reduce deployment timelines compared to traditional facilities. For investors looking beyond AI software and applications, the company offers exposure to the infrastructure layer that makes artificial intelligence possible. Residential real estate has historically provided investors with income potential and long-term appreciation, but direct ownership can be expensive and time-consuming. ARK7 enables investors to buy fractional shares of rental properties, offering access to potential rental income and real estate exposure without property management responsibilities. By lowering the barrier to entry, the platform gives investors another way to diversify beyond traditional stocks and bonds. Immersed is building technology for the future of work through spatial computing . Known for its AR/VR productivity platform that enables users to work across multiple virtual screens, the company has grown to more than 1.5 million users worldwide. Immersed is also developing Visor, a lightweight headset designed specifically for professional productivity, positioning the company at the intersection of remote work, extended reality (XR), and next-generation computing. Robotics and automation are becoming increasingly important tools for businesses facing labor shortages and rising operating costs. Miso Robotics develops AI-powered kitchen technology that is already being deployed in restaurant environments, with products designed to help operators improve efficiency and streamline operations. As artificial intelligence expands beyond software and into real-world applications, the company is positioning itself at the intersection of robotics, automation and the future of food service. Fine wine and rare whiskey have historically moved independently of the stock market, making them a compelling alternative asset. Vinovest manages authenticated, insured portfolios of investment-grade wine and whiskey starting at $5,000 — sourcing, storage, and insurance all handled for you. Farmland has historically held its value through market volatility and delivered returns uncorrelated to stocks and bonds. For accredited investors, FarmTogether offers direct access to high-quality U.S. farmland starting at $15,000 — fully managed, with no landlord headaches. For accredited investors looking beyond stocks and bonds, EquityMultiple provides access to vetted commercial real estate deals starting at $5,000 , with only ~5% of opportunities passing their due diligence process. Private real estate and private credit can add income and stability to a stock-heavy portfolio. Fundrise offers access to diversified private real estate and credit strategies through an easy-to-use platform, with professionally managed portfolios designed to generate passive income and long-term growth. American Hartford Gold is a precious metals dealer that helps clients buy physical gold and silver coins and bars, either for direct delivery or within self-directed precious metals IRAs. The company's services include gold and silver IRAs, IRA rollovers, and home delivery of bullion, giving investors a way to use tangible metals to diversify portfolios and seek protection against inflation and market volatility.

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Jeff Bezos-affiliated companies are directly challenging Elon Musk's camp. Zoox unveiled an upgraded Robotaxi, disclosed a production capacity of 100대 이상 and cited cumulative 50만회 rides in 라스베가스 to boost commercialization credibility. Blue Origin revealed the Blue Ring MTO, combining Mars communication and propulsion capabilities to emphasize deep-space communications and precision exploration. As a result, competition, investment, and contract re‑shaping are likely to accelerate in the robotaxi/autonomous driving ecosystem and deep-space infrastructure sectors.

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